Kendra needed a book for her public speaking engagements. She knew a back-of-the-room paperback would sell because her audience always enjoyed her business strategies. And, in a sense, they wanted to take her home with them after the talk. A new friend.

The book would also allow her to go deeper. Her public speaking gigs were not seminars. She had so much more to share.

There was one more advantage. The book might attract more clients. Just one problem.

She didn’t have time to begin a book.

“Doug, I’m too busy. I keep saying ‘next year.’”

“New Year’s resolutions.”

“That never happen. Will you help? Please?”

We all have time issues, including me. But I also knew Kendra’s problem wasn’t really the inability to snatch some minutes here and there. She was already disciplined about so many other aspects of her life she just couldn’t be the Lone Ranger writing a book.

What’s so seductive about that?

I knew if I helped her succeed … I could tell others about our triumph.

THE 90-DAY INDUCTION SEDUCTION

Sitting down to write a book is daunting. Instead, schedule two or three 15-minute sessions per week with a person like me. These appointments hold you accountable, and they allow you to begin gathering ideas. We sort through your pile of experiences and anecdotes. You begin making some decisions. A table of contents begins to emerge.

I’m the book whisperer. I draw out your real interests, your particular skills and POV. Yes, you are unique, but you probably don’t see it that way. Many talented people can’t define “that thing” that makes them invaluable. They see themselves as somewhat common in their industry. Not true.

The 90-Day Induction is also seductive. Once you make some progress you get this tingly feeling. You begin to see a finished book and buyers gathering around your sales table or searching Amazon. Your book is no longer some distant land or another chore. It is an asset that will make you proud.

For some professionals, hiring a ghostwriter may be too expensive. The 90-Day Induction Seduction is economical and proves that you can probably write your own book – but with guidance. And friendship. And gentle nudges.

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